McCarthy Strategic Solutions Announces Strategic Partnership with Sara Massey

Massey brings decades of experience in local and state government affairs and industry leadership

FRANKFORT, Ky. (December 27, 2023) – McCarthy Strategic Solutions, LLC announced today a strategic partnership with Sara Massey, Executive Director of the Kentucky Beverage Association, effective January 1, 2024.

Massey brings decades of strategic, executive leadership in industry and state government. She joined the Kentucky Beverage Association in June 2020, overseeing operations to provide governance and direction for KBA legislative, regulatory, and association priorities. During her tenure, Massey secured over $1 million in local community investments on behalf of the non-alcoholic beverage industry.

“Sara is a sharp, experienced leader,” said Founder and Managing Partner John McCarthy. “Our clients will see the incredible value of her strategic government trade association management insight. We welcome Sara to the McCarthy Strategic Solutions team.”

Previously, Massey served as the Executive Director for the Kentucky Engineering Center, a business and professional trade association for the Kentucky Professional Engineers. Massey oversaw the representation of nearly 1,000 professional engineers, 85 engineering firms, and more than 2,500 Kentucky employees.

Massey also served as Director of Intergovernmental Affairs for Louisville-Jefferson County Metro Government for nearly a decade under Mayor Greg Fischer where she directed the coordination of the Intergovernmental Affairs team and the development of the mayor’s legislative agendas and transportation funding requests. She served on the Kentucky League of Cities Board of Directors, representing the Mayor’s Office. Prior to Mayor Fischer’s administration, Massey worked in campaign finance for multiple statewide races.

“I’m excited and grateful to join an exceptional group of professionals at McCarthy Strategic Solutions,” said Massey. “I look forward to collaborating with some of the best leaders in the state and putting my experience to work to deliver for our clients.”

Originally from Owensboro, Massey is a graduate of the University of Alabama. She resides in Louisville with her husband TJ and their two daughters. Her headshot is available to download here.

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McCarthy Strategic Solutions is a government relations firm in Frankfort, Kentucky, specializing in health care, transportation, TIF, business development, appropriations, and procurement. To learn more, please visit www.mssgov.com.